雷子克：进军美国市场-市场战略

    雷子克（leizig）在华拥有10个办事处、2个生产基地、40家分销商，已成为国内机柜环境控制的领先制造商。因为国内市场的饱和，国际市场的广阔，全球扩张战略势在必行。为保持销售额和盈利的持续增长，也是寻找新的增长领域以确保未来销售额和利润的持续增长，决定了我们必须制定具有挑战的扩张计划，重新调整全球市场布局。现阶段，雷子克（leizig）已把美国市场编制到全球市场营销计划中的重要部分，将保持现有优势，稳步开拓美国市场。

    美国是现代工业进程最早的，也是目前自动化程度最高的国家之一。有着完善的自动化产业链，对进一步提升生产效率的要求促进先进制造设备和装备的更高程度的自动化，而能够制造和出口这些设备的美国，电气柜环境控制产品的需求将更旺盛。通过SWOT分析，雷子克将采用“本土化”策略以及营销“4R”策略，将目标市场制定为：汽车制造、高端制造设备、食品饮料包装三大行业。目标在科技和服务领先的美国，成功的建立起雷子克品牌。

   Leizig has 10 offices in China, two production bases, 40 distributors, has become a leading manufacturer of domestic climate control units. Because the domestic market becomes saturated and international market is vast, global expansion strategy is imperative. In order to maintain sustainable growth in sales and profitability, as well as looking for new growth areas to ensure sustained future growth in sales and profits, we are determined that we need to develop a challenging expansion plans, re-adjust the layout of the global market. At this stage, Leizig has drawn and taken US market as an important part of global marketing plan, and will maintain the existing strengths and steadily develop the US market.

The United States is the first modern industrial process, and one of states with the highest automation. It has a sound industrial chain automation to further improve production efficiency requirements to promote a higher degree of equipment automation and advanced manufacturing equipment, while in US where these devices can be manufactured and exported, the demand for the electrical cabinet climate control products will be more vigorous. Through SWOT analysis, Leizig will make use of "localization" strategy and marketing "4R" strategy and develop target market as follows: three sectors including automobile manufacturing, high-end manufacturing facilities and food&beverage packaging industries. Faced with competition of the leading technology and service in United States, Leizig is aiming to establish the brand successfully.